Description
Gently cleanse your waves or curls—and define them with a wheat protein and
organic aloe blend that expands when hair is wet and retracts when hair is
dry—taming frizz and increasing shine.
![Aveda Be Curly shampoo-250ml](http://www.jb-as.com/cdn/shop/files/av_sku_A3GT01_33981_355x600_0.jpg?v=1716975506&width=1445)
![Aveda Be Curly shampoo-250ml](http://www.jb-as.com/cdn/shop/files/av_prod_55219_355x600_0.jpg?v=1716974783&width=1445)
![Aveda Be Curly shampoo-250ml](http://www.jb-as.com/cdn/shop/files/av_prod_71181_355x600_2.jpg?v=1716974693&width=1445)
![Aveda Be Curly shampoo-250ml](http://www.jb-as.com/cdn/shop/files/av_prod_71190_355x600_2.jpg?v=1716973592&width=1445)
Gently cleanse your waves or curls—and define them with a wheat protein and
organic aloe blend that expands when hair is wet and retracts when hair is
dry—taming frizz and increasing shine.